Givaudan
Beyond the Boost Campaign
I worked on social media design, a consumer insights report, and a printed ‘interactive’ booklet for Givaudan Taste and Wellbeing’s: Beyond the Boost Campaign. This campaign showcased Givaudan’s capabilities in the energy drink/functional beverage space. It invited brands to work with Givaudan and move beyond the basic “energy boost” proposition and tap into deeper consumer insights and tailored personas. Social media design was heavily based around the 4 personas that were developed for the campaign.
Cuisine Passport: Latin America
I worked on social media design for Givaudan Taste and Wellbeing’s: Cuisine Passport: Latin America. This campaign invited food and beverage brands to explore the rich culinary heritage of Latin America and collaborate with Givaudan to create new product concepts. For social media we utilized imagery and video of Latin American landscapes, ingredients and people to tell the story and evoke a sense of authenticity.
Cheers, Mindfully Campaign
I worked on social media designs for Linkedin and Instagram, along with various printed assets for Givaudan Taste and Wellbeing’s: Cheers, Mindfully campaign. This campaign focused on the growing trend of reducing alcohol intake, and how Givaudan can help brands to create concepts and flavors in the low/no alcohol beverage space.
Partnership to End Addiction
Social Media Design
At Partnership to End Addiction I’ve worked with the communications team to design various social media posts. These posts include Substance Use Prevention Tips for Every Age, Alcohol Misuse Awareness, How to Use Naloxone Nasal Spray for an Overdose, The Link Between Trauma and Addiction, and many more.
In addition to this, I’ve also designed digital advertisements for the organization, and most recently a long-form report: Guidance for Investing the Opioid Settlement Funds in Primary Prevention
Food Network Magazine
Email Marketing/Newsletter Design
I designed the weekly newsletter at Food Network Magazine, which featured a simplistic design with eye catching photography and some basic animation to engage the consumer.
Native Advertising Inserts
I collaborated with the advertising sales team at Food Network Magazine to produce native advertising booklets/inserts that were on brand with the magazine, yet unique to each brand. I art directed the photoshoots, and designed the booklets through completion. Some of the featured brands included M&M’s, Target, Kohl’s, Old El Paso, Hellman’s, Maker’s Mark, and Land O’ Lakes.
